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Petrini was enraged by all of this, and rallied his friends and the local community to protest against this worldwide industrialization of victuals by arming themselves with simple bowls of locally cooked, traditional pasta. They chanted, We foolt want fast food for thought we want slow food This initial idea developed gradually and three years later, in 1989, delegates from fifteen countries met in Paris to approve and endorse The Slow food Manifesto, co-founded by Folco Portinari (Italian literary historian and University professor), and accordingly the Slow Food gallery was officially established. It is a non-profit, grassroots movement, which now has thousands of members across the globe, that seeks to promote the proneness for good, healthy, local food through a better understanding of its taste, quality and production, and thus counter the speed of the fast life. Figure 8 The Slow Food logoWith an understanding of the psychological use of food colouring in design, it was interesting to discover that Slow Food have apply red into their logo as well as McDonalds, displayed in externalize 8. There appears to be a contradiction of the snail as an trope symbolising slowness, and red as a colour representing excitement and speed.Its passkey objectives were to re-evaluate and celebrate local cooking traditions, inform citizens on the negatives of fast food, fix them on where their food originates from and also promote the use of local food products in cooking. Figure 9 shows an example of a local commercialise stall with Slow Food values, . Founder Carlo Petrini, believes that Everyone has the right to good, clean and jolly food. By good he means that the food is fresh, clean is check of the natural food cycle, posing no threat to the ... ...ess, much wish the methodologies and founding principles used in the Slow Food movement, there f discreditpot be many benefits from slowing down. Carl Honor declares that the greatest thinkers thro ughout recital were those that favoured the slow approach, asserting Charles Darwin described himself as a slow thinker. maven was famous for spending ages staring into space in his office at Princeton University. These extremely successful individuals demonstrate the significance of decelerating the mind into a lower gear in order to engage in more deep, holistic considerations. Abraham Lincoln, apparently proclaimed, Give me six hours to chop down a steer and I will spend the first four sharpening the axe. This famous retell refers to the importance of preparation in a task, and that an intelligent person does non start a job straight away, they plan and prepare it first.